If there’s one thing we’ve learned about weddings, it’s the fact that the bride is always right and that one must do everything in their power to make her happy and at ease on her big day. Now, if you work in the beauty industry, where you offer bridal services, such as hairdo and makeup, you’ve got to be prepared with wedding services pricing !
It goes without saying that your portfolio is excellent, and your clients are always satisfied, but it will take a little more than that for someone to choose you for their wedding day. A smartly assembled services & pricing guide could be your pass card! We gathered here a few things to include in your guide that can really make you stand out. Read on!
What To Include in Your Wedding Services and Pricing Guide
Introduction & Your Story
Begin your services and pricing guide by setting a professional yet friendly tone in your communication. Thank the person who’s inquiring about your services for making an effort in contacting you. It’s always important to express your appreciation toward every potential client. After all, they are the guarantee of your livelihood.
As a next step, introduce yourself and briefly present your personal brand by sharing your story, values, goals, and credentials. The beauty industry is all about trust and feeling light-hearted in the company of the person who you entrust with your looks. That’s why it’s crucial that your potential clients have the opportunity to get to know you, like you, then hire you.
If you have a signature wedding service package, present it right after the introductory part. Focus on the benefits that this package could offer to potential clients. It can be field-work, discounts for three-stage (trial, wedding ceremony, and wedding party) services or anything else that’s part of this specific deal.
Moving on, you’ve got to specify the deliverables included in your package or the outcomes that your clients can expect from booking your services. The aim here is to answer the question that is most likely racing through every potential client’s head when trying to choose a service provider: What will I receive or achieve when working with you?
For arranging everything nicely, and in time, your customer should know the following in advance:
- How much is the deposit to hold a wedding date?
- How far you’re willing to travel, by what means, and how do you expect your customers to pay for travel charges (in advance or together with other costs)?
- What products do you use?
- How many people are on your team?
- How does the trial work?
- What is your minimum booking size?
Wedding Services Pricing Models
The average wedding hair and makeup cost in the U.S. is around $300, but typically ranges from $150 to $600 depending on both location and the intricacy of the wedding hair or makeup style.
If you only offer hair and makeup it might be good to think about offering some pre wedding services that are easy and cheap to lear and implement. Here are a few you might want to check out.
Pre-Wedding Beauty Treatments
- Tanning: costs an average of $40.
- Massage therapy: A pre-wedding massage can be a great stress-reliever for a bride. The average cost of pre-wedding massage is $70.
- Facials: Bridal facials cost an average of $65.
- Manicures: The average cost of a manicure is $25.
- Pedicures: Pre-wedding pedicure usually is $38.
Extras to think about
Extra services: There are certain techniques and styles that might add dollars to your bridal hair and makeup services cost. For example, false lashes, airbrush makeup.
Travel: If the wedding hair and makeup services will be out of a salon, there is extra for travel to the location.
Additional people: If the bride asks for hair styling or makeup services for bridesmaids, mom, etc., they should pay more.
Additional hours/touch-ups: If they want the hair stylist or makeup artist to be on hand at different times throughout your wedding day to provide touch-ups or even a new ‘do for your reception you have to charge for that time.
Trial – Dont do free trial sessions, there should be a charge for that
Pre- Wedding Treatment + Bridal Hair and/or Makeup + Brides maids & other people + Travel (if applicable) + Exta Hours= Final cost
You also should think about creating 2-4 pre made service packages for the more undecisive clients. Start with a basic in salon hair and makeup package and work you way up creating more complex and more expensive packages.
Here is an example you can base your packages around.
If you need a a set of forms for your hair and makeup clients here is a great set you can useduring your consultation
Information to include in your bridal hair & makeup services offer
Depending on in what format you send your offer try to include some extra information. Maybe on the back of your printed borchure or of you use a digital format on az extra page. Make sure to design an appealing page, as this can tip the scale in your favor.
Oooh, we’ve gotten to the part where you can showcase your previous work or portfolio and impress your future clients from head to toes! Only include your best work in your services and pricing guide, and more importantly, the work that you want to be hired for. For example, if you want to be hired to create a full bridal makeup, don’t include photos that only show an eye makeup-look. This way, you’ll avoid confusion and help your customers focus on the services that you’re genuinely willing to provide.
Next up, we highly recommend sharing testimonials from previous clients who were happy and satisfied with your services. This will give you the image of a reliable and trustworthy provider.
If you would like to achieve even more effective results, share testimonials from clients who report upon having initial objections and hesitations against you. Still, you were able to solve all of their problems and make them well-contented.
An additional crucial detail to your services and pricing guide is describing your process together with a timeline. This will show potential clients what to expect when you’re in action, and approximately how long will it take you to create each section of a makeup or bridal hairdo.
By this point, your potential client might have a few questions about your wedding services pricing and packages, so be sure to list some frequently asked questions.
This is also the right place for addressing any possible objections that your client might have. These are generally about price, communications, or cancellation policy. Of course, you cannot possibly outline ALL the details in the FAQ section of your service guide. Still, try to share some information that wouldn’t be too overwhelming for your client.
You might consider sharing other service packages that aren’t of premium price in case the potential client is not ready to purchase your signature offer.
However, presenting a cheaper package might distract those clients who are already a warm lead at this point. So this part is entirely up to you. Do as you see fit.
Call to Action
As the last step, make sure to invite your potential clients to activate themselves, using a strong call to action (CTA). Speaking in marketing terms, this is where you ‘close the sale.’ State a powerful and clear CTA at the end of your guide. There will be no confusion about the next step from your customer’s part. Book a call with you, hire you, and have a beautiful wedding day with your help!
Since the beauty and wedding industry is highly visual, you’ve got to make sure that you don’t only present the relevant information about your business and services in text. Your services and pricing guide ought to be full of photos and graphics, and should look professional and well-made. To attract your ideal clients, we encourage you to take your time creating a well-designed guide that reflects your values and the personality of your business.