Salon brand evolution strategy steps

Salon Brand Evolution Strategy Steps

Times change. Just as people. And the identities of companies and different businesses change right along with them. That’s only natural: human existence is based on development and progress. No one would want to stagnate at any point in their lives. As a salon owner or manager, you most probably would like to evolve in …

25 Places to leave your salon business card

25 Places to Leave your Business Card

Business cards are often viewed as legacies of a bygone era before online marketing. Well, that couldn’t be more wrong. Actually, digital media makes it easier to create and use business cards. They provide all the necessary contact information in one place, which gives potential customers the option to choose their preferred method to contact …

Bridal Hair & makeup Services and Pricing guide for weddings (1)

Services and Pricing Guide for Weddings

If there’s one thing we’ve learned about weddings, it’s the fact that the bride is always right and that one must do everything in their power to make her happy and at ease on her big day. Now, if you work in the beauty industry, where you offer bridal services, such as hairdo and makeup, …

turn guests

How to Turn New Guests into Repeat Clients

As a beauty professional, you have probably observed by now that it’s easier and more cost-effective to sell your services to an existing customer than to find new ones and win them over. Most salon and spa clients are either regulars or one-time guests, and there’s hardly an in-between. Now, you can change that. Read …

booking incentive

7 Booking Incentive Ideas for Salons and Spas

Salon and spa clients often stretch-out the time between two appointments. That’s either because of their very busy schedule or because they want to cut back on their beauty-related expenses. But that is not at all good for you and your business. Every salon owner or manager wishes to maximize the visit frequency and return …

2020 marketing

2020 Salon Marketing Plan And Strategies

Looking for renewal in 2020? You’re in the right place, as in this article, we’ll show you why it’s worth to start the new year with a new marketing strategy and offer you a few tips that could help you make your business as flourishing as ever. Create a Beauty Salon Marketing Plan for 2020 …

pay yourself

How To Pay Yourself from your Small Business

You are probably reading this article because you’ve started your own business so that you can do what you love and earn some money from it. You may be an entrepreneur in the beauty industry, the proud owner of a small nail salon or beauty parlour.  But even if not, small business owners have roughly …

expensive

5 Tips on What to Say When a Client Says You’re too Expensive

In the service industry, including all the beauty-related fields of activities, it’s never easy to face the criticism your clients dump on you. But perhaps the worst situation that can occur is when your customer gives you the objection that your services are too expensive.  ‘I know people who charge less.’ ‘Can’t you do something …

hair salon

5 Tips For Running a Successful Hair Salon

Opening your own hair salon? Good for you! However, you most probably know by now that running a salon means juggling a lot of roles: you’ll be a hairstylist, a mentor, a businesswoman/-man, a marketing expert and a customer relations specialist in one person. These are all part of a successful hair salon. We’re sure …